In the early days of cmi, we were always experimenting. Ok sometimes experiment was code for im not sure what were doing, but lets try this as our business matures, well see what works , and put more attention into putting processes around them to make them as efficient and effective as possible. But just because you have a better understanding of what works doesnt mean you should stop trying new things. So our editorial team is doing some experiments this summer. We would love to take you on that adventure. Our goal is to clarify whats working and whats not, and ultimately help with your content marketing efforts. But first, the story before looking at the upcoming experiments, I wanted to share an experiment we tried – with amazing results. About 18 months ago.

Reach out to your readers

Decided to republish a wellperforming blog post. Our Exit Mobile Phone Numbers hypothesis was that no one could read everything we published when it was published. And new subscribers may not be digging into what weve already created. We wanted to see how people reacted to seeing our best posts, not just publishing new posts. We may update these posts based on current information and new examples, but others are republished with few changes. Frankly. Many people on the team thought this was not a great idea. They hated the idea that we wouldnt publish something new. And we had people outside of cmi voice the same assumptions, as exemplified in this email excerpt from a contributor. I think fresh, new and original is much better than redoing the same piece but what do you know no one complained that they werent getting new content every day. And we make it no secret. We include special logos in all these.

Simplified Podcast Show Notes

Posts according to popular demand. Difference content CEO Email List content marketing also, republished posts work equally well whether the changes are minimal or significant. Republished posts are typically some of the best performing posts each month, generating high subscriber, traffic and social share metrics. Email protected republished posts are usually the best posts of the month, says michelelinn. Click to tweet so what else can you try that might go against popular opinion or what can be done to shake things up a bit here are some of the things youll see this summer. Curated relevant content how to give new life to your best blog posts even when your urls dont cooperate 1. Cover event sessions more regularly over the years, we have tried many different methods.