The content marketing industry is full of “rock stars.” as such, many consider content marketing strategy to be an individual skill. But this couldnt be further from the truth. Peek behind the scenes of any good content marketing effort and youll almost always find a leading and wellorganized team. Linkedins content strategy and acquisitions leader, jolie miller has spent much of her career leading the quiet, disciplined work of highperformance content teams. Here are her practical tips on what it takes to build, manage, and drive them.
Cco can you paint a picture of your personal content journey when did you first take content creation seriously also, did you find and still do find the process interesting miller I started in the content business over ten years ago in the publishing industry where our product was educational content. One of the things that got me most excited then and now more passionate.
Let the interviewee lead the conversation
About linkedin is the idea of overdelivering value in the content Venezuela Phone Number List you share. Content that truly exceeds user expectations is what makes a brand happy. What I love about content is that it has the power to change peoples lives for a moment, a day, or forever. Good content creates a space for people to pause and reflect. That space is where transformation happens. Good content creates space to pause and reflect. Thats where the conversion takes place. Joliemiller click to tweet curated relevant content using content marketing to drive customer delight cco not all teams are high performance teams. Whats the difference in your mind miller high performance teams have members who show up for each other because they all want to work together to deliver value.
Hire people who make you happy
People obsess over the details because they do small, little CEO Email List extras and big, hard, amazing things, creating relationships and results they want to own. Ive been lucky to be on so many teams like this. In my experience, the poorest performing teams are those participating in transactions. One project, one content, or one interaction strong, healthy relationships, open communication, trust, and a better company together. Its about how quickly I can cross this off my list or get. Through that conversation and get back to my day. Its not about building something with and for people. Needless to say, these teams can quickly become toxic to people and benefit from a fresh start and some turnaround leadership. Curated related content playing marketball turning disconnected.
